Our Mission


At Pearl Homes, we are pushing the barriers of sustainability and revolutionizing green building practices in our affordable and workforce housing development projects. Pearl Homes, founded by Marshall Gobuty, focuses on building zero-energy single-family homes and multi-family units that meet at the intersection of affordability and sustainability. In working closely with the U.S. Green Building Council (USGBC) and other third-party verifiers, our communities are the first production-built homes that are not only attainable but represent the pinnacle of sustainability. At the November 2019 Greenbuild Conference in Chicago, then USGBC President and CEO Mahesh Ramanujam announced that our model in our Research and Design Center was the world’s very first LEED Zero Energy residential home to be certified by the USGBC—an honor that represents the tremendous effort and commitment of our team to making an impact on our environment.

As a homebuilding brand, we have reached the highest levels of energy-efficiency—our most recent project achieved all 100% of our 158 homes certified LEED-Platinum, which is unheard of in the residential industry. Utilizing solar power coupled with on-site battery storage technology, the “Pearl Home” drastically reduces our carbon footprint and energy consumption and the reliance on traditional utilities. As a net-zero home or multifamily community, our units are capable of generating more power than they consume and can operate completely off the grid, if permitted by a city or county, by sharing energy with other units in the community development. Together, our Pearl Homes operate as a standalone virtual power plant.

 

Leading the Way Towards a More Sustainable Future

The Pearl Homes finds its name from the tough, outer shell, with the beauty of a pearl nestled right inside. Constructed with sustainable wood framing, the Pearl Home offers maximized durability, engineered to be storm resistant to withstand Category 5 hurricanes. Inside, all of our homes offer modern finishes and are outfitted with energy-efficient appliances, smart thermostats, and Google Artificial Intelligence systems that pair with our battery storage systems, just to name a few. We have constructed a revolutionary product, and likely a game changer for affordable development. The aim is to deliver cutting-edge design at an obtainable price, making green living an affordable reality to the broader market. This is the only way to move towards our vision of a net-positive future. We truly believe that this technology should be accessible for everyone, not just reserved for the wealthy.

There is No
Green Revolution
without the People.

 

From Florida to California, we are working to solve our nation’s livability crisis. It is estimated that in the 50 largest metropolitan areas in the U.S., there are only 37 affordable rental homes available for every 100 low-income renter households. With increasing rents nationwide, we are facing a shortage of more than 7 million affordable and available rental homes in the United States. The need and demand are there to now deliver the solution. Pearl Homes is aiming to change this narrative by committing that our communities and developments are classified as affordable and workforce rental housing for low- to moderate-income families.

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Less. Is. More.


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Making Sustainable Living Affordable

While commercial and residential buildings account for 39% of CO2 emissions in the US per year — more than any other sector (including transportation) — reports indicate that 21 million families are also paying rents considered unaffordable under current federal standards!

Pearl Homes is focused on developing affordable housing in and adjacent to downtown centers, providing people an opportunity to live close to work, shopping, restaurants, and entertainment, while promoting the global movement towards more responsible and more sustainable living. Additionally, Pearl Homes draws from the principles of New Urbanism for its communities, which generate practical and attainable solutions for multiple challenges – climate, social equity, economic opportunity and public health.

Our flexible concepts and designs are quickly making sustainable living accessible to all renters. Every Pearl Home, in every size, implements the same high quality and energy efficiency standards to ensure a modern lifestyle that is about respecting the Earth without compromising comfort and quality.

 
 

Learn More About
Our Communities